OMNICHANNEL CONTENT MANAGER | American Marketing Association

Promote marketing resources and improve brand engagement via
management of My AMA Daily newsletter (~100,000 subscribers). In 2021
achieved +52% YOY in revenue, 6% subscriber increase, 37% click rate.
Inform members and readers of marketing trends, statistics and thought
leadership as lead editor/producer of Marketing News Quarterly magazine.
I assign stories, produce infographics and quick-hit pieces, make design
and copy edits using InDesign/Adobe Creative Cloud, and manage the print
production schedule.
Improve the value proposition of AMA membership through management
of weekly member perk program and organization’s curated content
strategy.

COPY EDITOR/WRITER | Roosevelt University

Created a new, fresh brand voice for the university’s updated marketing
campaign, writing and editing copy for hundreds of digital and print projects, including brochures, direct mail, web content, alumni magazine, social media, blogs and academic factsheets.
Developed an editorial style guide to maintain consistent language
standards across all platforms.
Managed content on the university’s newly redesigned website,
establishing brand messaging pillars for enhanced prospective student,
parent and alumni engagement.

FREELANCE PROOFREADER | mStoner, Inc.

Corrected spelling, grammar and punctuation errors, ensuring text is in client’s agreed house style.
Checked that references were quoted correctly and photos had correct captions.
Consulted with creative director if extensive revision of text was necessary.

CONTENT COORDINATOR | Choose Chicago

Created copy collateral, email, web and other mediums for travel professionals, meeting professionals, partners, Chicago Sports Commission, marketing and others.
Developed and managed various sections of ChooseChicago.com, including content creation, embedding images and ensuring website experience is as user-friendly as possible.
Served as managing editor of Choose Chicago’s Chicago Like a Local blog, overseeing team of more than 15 contributing bloggers and guest writers.

COMMUNICATIONS INTERN | Chicago Yacht Club

Assisted in public relations coordinating with reporters and photographers, created promotional items and press kits for summer regattas and club events.
Served as primary administrator on CYC Race to Mackinac website—posted press releases and created photo galleries. Website gathered over 300,000 unique page views during 2012 regatta.
Helped facilitate coverage with CNN for shooting of docu-series CHICAGOLAND for Sundance Channel and with ABC/Good Morning America for shooting of “Summer Destinations” piece.

Education

M.A. Journalism, 2013 | DePaul University

B.A. Journalism, 2012 | DePaul University

Skills

Content writing and editing, AP Style, digital marketing, marketing strategy, social media, CMS platforms, project management, SEO/basic HTML, Adobe CC/InDesign, Microsoft Office

Awards

2014 First Place, Sports Game Story | Illinois College Press Association

2014 First Place, Sports Column | Illinois College Press Association

2013 Outstanding Leadership Award | DePaul College of Communication

2011 First Place, Sports Column Writing | SPJ Region 5 Mark of Excellence